You’re the expert. We find the story.

Editorially led podcasts for experts, founders and organisations with something substantial to say.

We turn complex ideas into clear, human, broadcast-quality podcasts built around story, trust and attention.

Book a free 30-minute call Explore the offer

Who we work with

Built for people with something substantial to say.

We work closely with clients who have a serious idea, but need the right editorial shape.

Founders & business leaders

With a point of view they want heard in the conversations that matter.

Experts, consultants & specialists

With deep knowledge but no clear format for sharing it.

Organisations, brands & institutions

Shaping the conversation in their sector — not just adding noise to it.

The studio

Editorially led podcasts for serious ideas.

The Matchstick House produces podcasts with the editorial discipline of broadcast journalism — not the disposable feel of content made just to fill a feed.

Led by Craig Langran, a journalist and producer who spent nearly a decade at the BBC across documentary, digital video, audio, podcasts and written journalism, including around seven years at BBC World Service on People Fixing the World.

Our work combines editorial judgement, interview craft and broadcast-quality production to help serious ideas become clear, human and worth listening to.

Start with a pilot. Build into a series.

Start small, learn quickly, then build the show properly.

Stage one

The Pilot

A proof-of-concept built around your strongest idea.

A low-risk way to prove the concept, find the strongest format and create three broadcast-quality episodes. We manage the editorial process, recording workflow and post-production — including remote recording, local studio coordination or in-person recording where needed.

By the end, you’ll have

A clear test of your format, voice and audience.
Three professionally produced episodes ready to publish.
A better sense of whether a larger series is worth pursuing.

Best for: a first commitment, before investing in a full series.

Discuss The Pilot

Stage two

The Commission

A complete editorial launch — built to shape the conversation.

For teams who want more than three good episodes. We shape the podcast with a clear editorial identity, a defined audience and a format strong enough to build around. The result is a strategic editorial asset that builds authority, deepens trust and gives your organisation a stronger voice.

Everything in The Pilot, plus

Podcast identity, positioning and format development.
Original licensed music.
Two presenter coaching sessions.
Distribution setup across major platforms.
Launch and release strategy.
A launch campaign pack: edited clips, LinkedIn copy, social cutdowns, episode launch copy and a posting schedule.
Success metrics agreed before launch.

Best for: a full strategic launch, designed to compound over time.

Discuss The Commission

Beyond launch

Ongoing editorial and production support, for shows built to last.

We provide ongoing editorial support, production and campaign assets on a monthly basis — so the show keeps the standard it launched with.

Talk to us about ongoing production

Reach

Help the podcast travel further.

A strong episode shouldn’t disappear into the feed after launch day. We can turn episodes into a wider campaign package — edited clips, social posts, newsletter copy, quote-led assets and launch messaging — so the story moves across LinkedIn, YouTube, email and your own channels.

Video can be incorporated where appropriate: filmed podcast recording, YouTube versions and social-first clips. Available as an add-on to The Pilot, or built into The Commission as part of a wider launch package.

Editorial advisory

Exploring a podcast, but not ready to record?

A thoughtful entry point for people who know they have the expertise, but aren’t yet sure what the show should be.

Many clients come to us before they’ve settled on a format, identified the right guests, or worked out whether a podcast is the best way to tell their story.

Before you invest in production, we help you understand the conversation already happening around your subject — the shows, voices, formats and angles shaping the space — then help you find the story only you can credibly tell.

Podcast strategy and format development.
Editorial workshops for teams and organisations.
Story development and audience positioning.
Pilot reviews and editorial feedback.

A note on pricing

Pricing is scoped individually, depending on format, number of contributors, production complexity, recording requirements, video needs and campaign support.

Why trust The Matchstick House?

Editorial judgement, earned at the BBC.

Every Matchstick project is led editorially by Craig and supported by a trusted network of specialist producers, editors and audio/video creatives where needed.

Nearly a decade

At the BBC across audio, video, documentary, podcasts and written journalism.

Seven years

On People Fixing the World, BBC World Service.

313m

BBC World Service average weekly audience, 2024–25.

BBC Annual Report and public accounts material.

Craig Langran producing in a radio studio, wearing headphones at a broadcast mixing desk. — Craig Langran — in studio

Craig’s BBC work covered documentary, digital video, audio, podcasts and written journalism, with a focus on making complex subjects clear, human and compelling.

That editorial approach now shapes every Matchstick project, from first idea to final edit.

Selected BBC work

A compact portfolio from Craig’s BBC career across documentary, digital video, audio, podcasts and written journalism.

Audio & podcast

People Fixing the World: Snakebite

A reported solutions story on community responders in Nepal and antivenom innovation in Malaysia.

Reporter/producer: Craig Langran

Audio & podcast

Tackling bias in health

A People Fixing the World episode about health equity, trust and practical attempts to reduce bias in healthcare.

Reporter/producer: Craig Langran

BBC film

AI bias and synthetic faces

A short People Fixing the World film presented by Craig on synthetic faces, facial recognition and bias in AI systems.

Presented by Craig Langran

Audio & podcast

Surgery in a backpack

A People Fixing the World episode about portable medical innovation and crisis-response healthcare.

Reporter/producer: Craig Langran

Video documentary

Trauma therapy during lockdown

A BBC News video story about trauma, homelessness and support during the coronavirus lockdown.

Produced and filmed by Craig Langran

Video documentary

Forensic identification and expert evidence

A BBC News video documentary on how expert forensic analysis helped secure a conviction in a serious criminal investigation.

Produced by Craig Langran

2.4m+ YouTube views.

Contains sensitive subject matter.

Some BBC audio links may open differently depending on location. Apple Podcasts and Spotify links are included where available.

Have an idea worth shaping?

Bring the expertise. We’ll help find the story, the format and the sound.

Book a free 30-minute call Email Craig